Zomato with its various brands under its umbrella is no longer a stand-alone company, but let us consider it’s core business for this purpose. of deconstruction.
Let us focus on Zomato as the masterful company that played a wonderful symphony introducing itself into the market and how it grew beyond it’s former self as a food delivery app.
Core Business:
- Food Delivery: Zomato’s primary service is connecting customers with restaurants to order food online for delivery.
- Restaurant Discovery: Zomato provides detailed information about restaurants, including menus, reviews, and ratings.
- Table Reservations: Users can make reservations at restaurants through Zomato’s platform.
Meta Business
Metabusiness is basically Zomato’s way of connecting User Base, Restaurants, Q-Commerce and Supply Chain platform into one clean loop.
Hyperpure is a supply chain platform sourcing from local farmers — It’s like a farmer’s market for restaurants but online.
Blinkit is a Q-Commerce of supplying products to users in the quickest way possible.
Key Features of Metaloop
- Direct Sourcing: Restaurants get super fresh, local ingredients.
- Traceable: Customers can see where their food came from.
- Sustainable: It helps local farmers and reduces food miles.
- Quality Control: Zomato can make sure the ingredients are top-notch.
While Metaloop is primarily focused on connecting restaurants with farmers, it can indirectly benefit Blinkit (formerly Grofers) and Hyperpure, both owned by Zomato.
- Blinkit: As a quick commerce platform, Blinkit can benefit from Metaloop by ensuring a reliable supply of fresh, high-quality ingredients for its own products or for the grocery items it delivers from partner stores.
- Hyperpure: As a supply chain platform, Hyperpure can use Metaloop to connect its network of farmers and producers directly with restaurants, expanding its reach and potentially reducing costs.
In summary, Metaloop is a valuable tool for promoting sustainable food practices and ensuring the quality of ingredients. It can also benefit other Zomato-owned businesses like Blinkit and Hyperpure by providing a reliable supply chain ensuring a win-win for everyone.
Competitor Landscape
After a strategic reassessment, Zomato has decided to prioritize its domestic and UAE markets, scaling back its international presence.
Service as a whole
To keep things fair and square, let us opt for AAAQ framework Comparison across all the apps:
AAAQ — Accessibility, Affordability, Assortment and Quality of Service.
Accessibility
Let us check the Accessibility of each competitor in the Indian and UAE Market which Zomato is hyper-focusing on
Affordability
Looking at metrics like Avg. Ticket Size (Order Value), Surge Pricing/Delivery Fee and Heavy Discounts provided on apps
Assortment
Total number of restaurants available on all the apps
Quality
Since it is difficult to process the quality of food/service, Looking at 4 star and above restaurants on the apps
UI and UX
After carefully considering different competitors in various aspects of Design, Navigation, Performance and Features — Here is an interesting breakdown of it.
Comparison Summary:
- Design: Deliveroo stands out for its sleek, visually appealing design, while Swiggy and Uber Eats offer modern, minimalistic interfaces. Zomato is feature-rich but can be cluttered, and Talabat and Carriage have more traditional designs.
- Navigation: Swiggy and Deliveroo excel in user-friendly navigation, with Swiggy noted for its simplicity and Deliveroo for its clarity. Uber Eats is also straightforward, while Zomato’s navigation can be complex due to its extensive features. Carriage and Talabat offer practical navigation but may lack the modern touch.
- Performance: All platforms generally perform well, with Swiggy and Uber Eats particularly praised for their smooth and efficient experiences. Deliveroo is also reliable, while Zomato’s performance can vary. Carriage and Talabat are functional but may not match the speed and responsiveness of the leading apps.
- Features: Zomato excels in restaurant discovery and reviews, Deliveroo focuses on high-quality visuals and restaurant presentation, Swiggy on efficient ordering and tracking, and Uber Eats on integration with its ride-hailing service. Carriage and Talabat offer practical features but with less emphasis on advanced options.
In the next article in the series, let us focus on how to make the major issues of Zomato better and focus on User Experience and User Interface.
